PENGARUH KREDIBILITAS INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT PEMBELIAN DI TOKOPEDIA (Studi Pada Pelanggan Tokopedia yang Bertransaksi Melalui Bank Syariah Indonesia)

Tokopedia is the largest e-commerce company in Indonesia. Company can increasing their customers interest through credibility influencer and brand awareness. Influencers are one of factors that contribute company's progress to increase awareness, which later intended emerge a purchasing decision The results showed first hypothesis was accepted, Influencer variable had positive not significant effect on purchase Interest. with partial 43.1%. second Brand Awareness has Consumer Interest, 54.7%. third awareness variables simultaneously have simultaneous influence 59.1%.